I am Lotus Elise
Words and photos by @mobil1 and @iamlotuselise
Elisa Artioli comes from a long line of dreamers.
Her grandfather, Romano Artioli, is the man who revived Bugatti from a decades-long slumber after all. He also breathed
new life into Lotus and championed the development of the revolutionary Elise. The Elise wasn’t just a reinterpretation
of Lotus founder Colin Chapman’s motto, “simplify and add lightness.” It was also named after Elisa, Romano’s first-born
granddaughter.
But that wasn’t always the plan. During development, the name “111” was chosen to mirror the internal designation of the
car, but Artioli wanted to name it after Elisa, which, beginning with the letter “E,” would follow the Lotus naming
convention, and he also thought naming it after his granddaughter would bring good luck to the new model. And as a
stroke of marketing genius, when the Lotus Elise was later unveiled at the Frankfurt Motor Show, two-year-old Elisa was
standing in the driver’s seat, clasping the wheel, proclaiming, “I am Elise.”
Artioli’s plan worked flawlessly. The bold stunt had every photographer's attention and they rushed to snap a photo of
the little girl in the Elise. The revolutionary Elise, and its pint-sized driver, were the talk of the automotive world.
As a thank you for helping him introduce the Lotus Elise, her grandfather later bought Elisa a silver series 1 Elise.
Elisa was just four years old at the time, and she affectionately named her new vehicle Eli. She would make special
trips to the garage to visit her car sitting patiently, waiting for its day in the sun, and it would always put a smile
on her face. This special relationship with Eli caused Elisa to view the car as more of a sibling than mere
transportation.
Elisa’s passion for cars and driving continued to grow as playing with Hot Wheels evolved into riding a toy car around
her family’s garden and visiting the Lotus production line with her grandfather. At age 19, after waiting the Italian
mandatory 1-year period to drive a sports car after getting your driver’s permit, Elisa was finally old enough to get
behind the wheel of Eli. With so much shared history, her deep admiration for the car, and it being a cherished gift
from her grandfather, Elisa was understandably very nervous.
“My first drive was terrible because I was so nervous. I was shaking and the Elise is so different. I couldn’t change
gear, I couldn’t reverse… I could not drive it because I was so nervous.”
Once the nerves settled and she got used to the Elise’s raw, unfiltered driving experience and eccentricities, Eli began
to feel like an old friend again. Always ready and willing to escape to the mountains at a moment's notice and put a
smile on Elisa’s face.
As Elisa got older, she took inspiration from not just her grandfather, but also her grandmother. Her grandmother was
instrumental in the showrooms, all of the accessories, and the presentation of the Bugatti EB110. From the pens in the
dealership to the lavish, ornate floral arrangement at the car’s debut, Elisa’s grandmother designed it all. To Elisa,
she was a superhero who despite dreaming of being an architect, selflessly dedicated herself to her husband’s dream. She
passed on a great passion for architecture that would eventually inspire Elisa to study architecture and accept a job
offer in Munich. But Elisa’s ongoing love of cars was making it hard to invest herself in her chosen field.
“I was working in this studio, and I had my desk close to a big window, and I kept looking at the cars outside… I
couldn't stay focused… every time I heard an engine, I would look outside and wonder which car is it?”
Much like her grandfather before her, she set out to chase her dream of working with cars.
“I was thinking, what could I do with cars? What can I offer?”
At that time, Elisa would take frequent excursions into the Dolomites and post pictures to her Instagram account. That
lead to interest from friends, so Elisa began posting open invites for people to join her on her trips into the
mountains. Despite the initial reception being tepid, she kept posting, eventually making the announcements more formal
and the trips more structured. Those spontaneous trips grew large enough to allow her to start her own company,
Delightful Driving. Using her intimate knowledge of the stunning mountain passes throughout the Dolomite Mountains,
Elisa had finally found her dream and her calling.
Now she hosts multiple drives through the Dolomites and other areas like the Black Forest in Germany, and the Austrian,
Swiss, and French alps. The tours hit some of the most famous passes in the world and many little-known routes that are
recommended by locals and fellow driving enthusiasts.
“…It's really satisfying to see all the people who are happy, and the community is growing, but it's also quite small
and nice, kind of like a family.”
That feeling of community is also present in the Lotus world. While she initially shied away from the limelight, Elisa
has embraced her love of the little Lotus, her grandfather’s legacy, and the tight-knit community surrounding it by
attending and hosting Elise meets and drives. Elisa and her grandfather even indulge fans who ask them to sign their
cars, and Elisa even received an unprompted autograph on her own Series 1 Elise.
“We were at an event, and a guy asked me if I could ask my grandfather to sign his Elise. I said, sure, I will go and
ask. So, I went to my grandfather, and I said, ‘Can you come please sign this guy’s car?’ And he said, yeah, no problem.
So he went to the car, and he signed the car, and then he went straight to my car. I asked him what are you doing? He
responded, ‘You want me to sign your car?’ I thought I cannot say no. I said, sure, let's sign here and asked him to do
like a little heart. Now I have this signature, and I love it.”
Despite Lotus ending production of the Elise after 25 years, she, much like her grandfather, is still letting her passion inform her dreams and her next move.
“This year, we will celebrate 30 years of the Elise, and I would like to do something big, like a big party.”
And Elisa won’t be celebrating with just Eli. She’ll also be celebrating with her 2022 Championship Gold Elise Sport
240, “Sunshine,” which isn’t just her newest Elise; it's also the very last production Elise ever made.
Discover more of Elisa, Eli, and Sunshine’s adventures.